End boring corporate training.
Employees watch beautifully produced films, advertisements, documentaries and digital content every day. Then they open mandatory workplace training filled with static slides, generic stock footage and robotic narration. We believe learning content should meet the same creative standard as the content competing for people's attention.
Mission
Make important training easy to watch, remember and apply.
The reason internal training looks worse than external marketing has never been that L&D teams don't care. It's that a conventional shoot costs too much to justify for a twelve-minute module about expense policy, so the module gets made in PowerPoint and nobody watches it. We exist to remove that trade-off.
Story
How we got here.
2023
The bet
“We saw the entire world of production changing in real time. The only question was whether you were going to watch it happen, or build what comes next.”
2024
Going deep
Months inside every tool, every model, every workflow. Pro bono work taken on to build at real scale and real speed. Several instructive failures.
2025
At delivery scale
Brand films, micro drama, performance creative and always-on social shipped for Adani, NDTV, Swiggy, Meesho and others. Over 5,000 AI creatives delivered.
2026
Probbit L&D
Marketing clients kept asking whether we could make their induction and compliance content too. It turned out to be the most under-served video budget in the building.
Values
Four things we argue about internally.
Say what it can't do
Being early to the limits is worth more than being loud about the capabilities. Our published list exists for that reason.
Human-directed, always
The brief, script and story are human decisions. AI accelerates execution. Every frame is reviewed before it ships.
Finish the job
A deliverable that needs three weeks of someone else's work before it can be used isn't a deliverable.
Stay in our lane
We make video. We don't sell learning strategy or assessment design, and we'll say when you need someone who does.
Trust indicators
Who we work with, and what we hold ourselves to.
Client types
In-house L&D and HR functions, GCCs, compliance teams, and the agencies that serve them.
Industries
Infrastructure, media, food delivery, e-commerce, mobility, consumer subscription, manufacturing.
Standards
Broadcast and OTT delivery specs. WCAG 2.1 AA. SCORM 1.2 through cmi5. Human review on every asset.
Partnership
Technology partner to ByteDance, producing on the latest Seedance and Seedream models.
We don't display security certifications, analyst placements or review-site ratings we haven't earned. When we hold them, they'll be here.
Come and see how it's actually made.
Send us a module you're dreading — the stale one, the boring one, or the one quoted at a number you can't defend. We'll show you how we'd make it.
Delivering to teams worldwide · hello@probbit.in