External industry example · Pharma · 600+ reps
Janssen India: Rep ramp time halved with mobile video role-plays.
All rep training ran face-to-face or on calls, with materials sent by email.
Not a Probbit project. Results are reported by the cited sources and have not been independently audited by Probbit.
Reported by the source below. Not a Probbit project.
Janssen IndiaRep ramp time halved with mobile video role-plays.
- Challenge
- All rep training ran face-to-face or on calls, with materials sent by email.
- What they changed
- A mobile academy of bite-sized modules, video role-plays and coaching.
- Training approach
- Short mobile modules plus recorded role-plays reps re-attempt and managers coach.
- Impact
- 50% shorter ramp time
- 35% more sales after a rep joins
- 71% re-attempted role-plays
Source: Mindtickle customer story
Probbit’s production perspective
How could you apply this idea?
For sales role-play, define an observable response before writing the dialogue. A reviewer can then assess whether a rep identifies the customer need, explains the approved message and chooses an appropriate next step, rather than simply repeating a script.
- Which real objection will the scenario address?
- What must a reviewer observe in the rep’s response?
- Who approves product claims before recording or generating dialogue?
What the result does not establish. This example includes practice, coaching and a learning platform. A reported ramp-time change cannot be attributed to producing videos alone.
Our planning suggestions are separate from the source-reported programme and results above.
Apply the idea to your training.
Sales and channel enablement video
pitch, discovery and objection handling played out as conversations
Build your own training programme.
Bring a priority module or your current curriculum. We’ll discuss the learning need, production approach and delivery requirements.